I remember watching The Craft movie many times in the 90s as a kid. It was so fascinating to have a the usual American teen high school movie entwined with a outcasted group practising witchcraft to gain their desires. I also loved the fashion and the style of the characters. Alongside The Craft we had Sabrina the teenage witch, Buffy the vampire slayer, Charmed and Hocus Pocus in this era(though I only watched the latter for the first time this year!). The 90s witchcraft media certainly did sporn out some good lewks.

There was also Pheobe Buffay from Friends who was spear heading this look. She was definitely giving “I do my own thing outside of society constraints” vibes with her fashion.

So what type of fashion are we talking about?…

Whimsigothic of course.

Though you might be wondering what exactly it is

What is the Whimsigothic aesthetic and how to achieve it?

Coined by Evan Collins, co-founder of the Consumer Aesthetics Research Institute (CARI). The term and the aesthetic are a combination of whimsical and gothic, taking inspiration from the heaviness and opulence of the gothic look, but with a lighter, magical, more whimsical flare.


So think deep colours like navy blues, reds, emerald Green, black or earthy tones in textured fabrics like velvets, sheer, lace and mesh. Perhaps incorporating patterns such moons and stars and bell or floaty sleeves.

More recent Whimsigothic muses are Florence Welch and FKA Twigs who have been leading the way with their unique and memorising style.

Here are a few style inspirations for this magical aesthetic.

(Photos are not mine, I try and give credit as best as possible. If you see your photo and want it taken down or credit modified correctly. Please do not hesitate to contact me to do so)

How do you feel about this style? Let me know in the comments below.

Lissy xoxo

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